Steps in developing new products

Steps in developing new products In order for any business to maintain a sustainable competitive advantage, there is always the need for the management to address existing market demand as established through surveys among potential customers.Advertising We will write a custom essay sample on Steps in developing new products specifically for you for only $16.05 $11/page Learn More Through this approach, most chain management and operations managers lay emphasis on producing products that satisfy the needs of customers beyond their expectations; by either redesigning current products or manufacturing new ones.Accordingly, there are several management theories which have been developed regarding quality. This essay discusses the Six Sigma theory as applied in developing new products. The first step in developing new products is having a general focus on customers. In line with this, any improvement procedures ensure that the needs of customers are addressed (Burt, Petcavage Pinkerton, 2010). In other words, customers have to dictate the satisfaction and value generated by the new product. Processes which do not add value to customers are inappropriate and should be avoided by managers even as they endeavor to satisfy the needs of customers. Additionally, data and facts are imperative in determining the relevance of performance with regard to satisfying customer needs. The organization has to identify relevant information and its role in meeting set goals and objectives. Without appropriate data, an organization may engage in irrelevant processes which do not contribute to sustainable quality improvement. Three important aspects of collected data are data collection, analysis and application (Burt, Petcavage Pinkerton, 2010). The third step focuses on processes applied by the management to promote improvement of quality. Such processes are considered crucial in augmenting the success of any given organization. As a result, respective managers ought to focus on essentia l processes to improve organizational performance and enhance a sustainable competitive advantage in the business market (Burt, Petcavage Pinkerton, 2010).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Processes which cause delays and affect the flow of production have to be eliminated and replaced with effective ones. Of significance is the fact that almost every business process requires routine improvement in order to retain its relevance in promoting good performance. This can be well achieved by having proactive managers who question why certain things are carried out in a particular manner with the aim of improving the organization. Such mindsets break from common traditions which could be derailing progress in running the organization (Burt, Petcavage Pinkerton, 2010). Another important step in developing new products is nurturing limitless collaboration among managers and everybody else within the organization in order to avoid internal competition (Burt, Petcavage Pinkerton, 2010). Competition among members of an organization usually undermines quality in serving customers and may lead to the crumbling of a business. Collaboration should be encouraged to promote value-added products that would satisfy customer needs. The last step enshrined in the Six Sigma theory supports perfection and condemns tolerance which is considered as a cause of failure. This step allows people to have the drive of taking risks as a way of developing new ideas that are necessary for the purpose of quality improvement. For this to be realized, organizations must embrace a culture that offers risky opportunities without employees bearing expected consequences. Apart from promoting more effective working processes, this culture motivates employees (Burt, Petcavage Pinkerton, 2010). In general, development of new products encompasses a number of steps which are vital in the overall running of an organization. Six Sigma theory is therefore one of the most recommended philosophies which ensures that production processes are holistic and aim at satisfying customer needs as they promote a sustainable competitive advantage for the business (Summers, 2007). References Burt, D. N., Petcavage, S. D., Pinkerton, R. L. (2010). Supply management (8th Ed.). Boston: McGraw†Hill.Advertising We will write a custom essay sample on Steps in developing new products specifically for you for only $16.05 $11/page Learn More Summers, D. (2007). Six Sigma: Basic tools and techniques. New Jersey: Prentice Hall.